A designer and illustrator for the last seven years, she graduated simultaneously in Communication Design (Parsons School of Design, New York + ISDI, Mumbai) and Sociology (University of Mumbai). Using her knowledge from both domains, she creates innovative design solutions.

Working with clients in North America, Europe and Asia, she is passionate about capturing the diverse stories behind the brands.

In addition to running her own design practice, she served as Director – User Experience for ETQ Global, Singapore, leading the company’s design, branding, product development and marketing strategy globally for online and digital deployment.